Client Portfolio
Huda Beauty - Paid Search
Marketing Problem: Huda Beauty’s marketing team signed on with Wpromote right before BF/CM and were in need of paid search expertise. This was their first ever BF/CM sale and had high revenue expectations.
Restructured all search and display campaigns (targets, added new copy,
Layered more relevant audiences onto display campaigns.
Changed targeting to include only profitable countries.
Kept campaigns within the client’s ROAS goal for the month.
Results:
Surpassed their revenue goals for the rest of the year during BF/CM.
Generated a 51% increase in CTR MoM driving users to the home site and best sellers page.
Generated a 22% increase in CVR MoM.
Generated a 12:1 ROAS throughout the entire month of November and early December.
Dakine - Paid Search
Marketing Problem: Dakine wanted to reach and convert more people, not just athletes/sports aficionados through their paid channels. After opening up our audience targeting and conducting the tasks below, we were successfully able to reach and convert new users.
Refreshed all ad copy based on best practices (A/B tested different sets of copy).
Conducted landing page A/B tests for CRO purposes.
Implemented RSAs and Discovery Ads.
Monitored spend to stay within the clients budgets while generating an efficient ROAS.
Results:
20% drop in CPCs QoQ (after implementing RSAs).
10% increase in revenue QoQ while staying at a 7:1 ROAS goal.
12% increase in new users CVR MoM.
Sweet Earth Foods - Paid Search
Marketing Problem: After being acquired by Nestle, Sweet Earth Foods was ready to launch new products out in the market. We worked with them to launch 2 of their newest products, which include the “Awesome Burger”, “POGOs”, and a “New Year, New You” campaign.
Conducted keyword research on Spyfu, Google Keyword Tool, and SEMRush.
Implemented TVFR, Discovery, & Display campaigns.
A/B tested copy and different creative formats.
Results:
1,012% increase in traffic QoQ.
49% increase in CTR QoQ.
12% increase in Coupon Downloads QoQ.
Ability Network - Paid Search
Marketing Problem: Ability Network is one of the largest healthcare software providers in the country and wanted to drive more MQLs through their paid search campaigns for 12 different markets.
Conducted keyword research mining for search queries related to each individual market.
Conducted CRO on all landing pages to test and see which areas of the page users are more likely to interact/convert off of the most.
A/B tested smart bidding strategies on certain strategies to test and see which strategy generated the highest amount of MQLs for a lower cost.
Results:
8% increase in CVR QoQ.
20% increase in MQLs QoQ.
Therabreath - Paid Search
Marketing Problem: Long-standing client at Wpromote and is looking to consistently to drive more users to the site.
Implemented Discovery Ads and Youtube testing it against remarketing, affinity, and custom intent audiences.
Monitored spend while keeping it within the client’s revenue goals for the month.
Conducted SQRs on a weekly basis and negated any irrelevant terms.
Results:
Generated a 17% increase in revenue QoQ.
Drove 8% more qualified users to the site MoM (October vs. November).
13% decrease in CPCs QoQ.
Honeyville Grains - Paid Search
Marketing Problem: Currently have a strong, loyal e-Commerce audience, but are looking to reach users who are looking for wholesale/private label services.
Restructured all B2B search campaigns to include one campaign per offering (easier to drive users to relevant landing pages).
Provided CRM suggestions to client based.
Conducted CRO on current landing pages to test what aspects of the page users are more likely to submit a inquiry for.
Results:
35% increase in MQLs QoQ.
7% increase in traffic from new users MoM (November - December).
Pacific Neuroscience Institute - Earned Social Media
Marketing Problem: PNI has very little brand presence compared to its competitors, UCLA & Saint Johns. They wanted to drive more local and international referral traffic/consultations through their social channels.
Conducted a social media audit to establish the gaps/what we can do to improve their current strategy.
Implemented Analytics tracking through Planoly and Hootsuite to track, engagement, referrals, and inquiries for a consultation.
Conducted a 90-day social media plan and provided creative recommendations based on best practices for each channel.
Results:
15% increase in engagement (likes, comments, reactions) YoY.
25% increase in patient referrals QoQ.
Wpromote - Paid Search
In-house paid search for Wpromote internal marketing team.
A/B tested copy on a monthly basis and monitored spend.
Worked with Analytics team to generate automated monthly report.
Strategized new ways to target more MQLs through testing new campaigns types such as Discovery Ads and smart bidding.