Transit Air Cargo

Transit Air Cargo is a women-owned logistics service provider that has been providing their customers with on-time transportation and logistics services worldwide since 1989 with a unique focus and specialty in the handling of trade show exhibits and promotional material. Below are the successful social media campaigns along with a strategy I implemented in order to create brand awareness that lead customers to request a quote on their website. 

 
 
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project#1 : #TACFamily Campaign

Overview:

Created and executed a social media strategy to promote the company culture at Transit Air Cargo in Santa Ana, California. Campaign was targeted on creating brand awareness to decision-makers through strategic content and social networking. 

Length: 1-month campaign

  • 3 platform strategy - Facebook, Instagram, and Twitter

Strategy & Tactics

  • Create brand awareness about Transit Air Cargo management and employees - focusing on Instagram, Twitter, and Facebook

  • Promote and increase web traffic through content marketing and organic campaigning

Results

  • Twitter followers increased organically by 200%

  • Instagram followers increased organically by 1,000%

  • Grew Facebook fans organically by 50%

 
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Project #2: Women In Logistics campaign

Overview:

Created and executed a "women in logistics" campaign to create more brand awareness for Transit Air Cargo, one of the few women owned logistics business in the United States. Campaign was targeted on creating brand awareness and directing people to their site through strategic content and social media marketing. 

Length: 2-week campaign

Strategy & Tactics

  • Brand monitoring

  • Developed influencer marketing program targeting women of influence in supply chain/events industry business

Results

  • Instagram followers increased organically by 800%

  • Twitter followers engaged 230% more surpassing other posts

 
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SOCIAL MEDIA STRATEGY, 2018

I evaluated all of Transit Air Cargo's social media accounts and provided a complete report evaluating their efforts as well as providing detailed tips and training to maximize their accounts. Here's a look at some of the topics I covered in their audit:

  • Social networking strategy and techniques
  • Complete audience analysis
  • Social media best practices and strategies for success
  • Sample content calendars with posting examples and frequencies
  • Social media suggested graphics style guide
  • Maximizing social media advertising campaigns